Course Details

• This course covers the fundamentals of marketing a dental practice via the internet as well as other digital platforms. 
• You will be presented with a coursebook followed by an assessment with options for feedback and reflection.
• Once you have achieved a mark of 80% or more, you will be presented with a certificate to download.
• If you do not pass you will have the opportunity to review the content and retake the assessment.

Aims

This course aims to provide learners with an understanding of the fundamentals of online and digital marketing for dental practices.

Objectives

Learners will be able to:

• Assess their skillset.
• Think more proactively about marketing a practice effectively.
• Use their knowledge to take decisive action.

Learning Outcomes

The learner understands:

• What online and digital marketing means for a dental practice.
• What benefits effective online and digital marketing will bring to a dental practice.
• Where to start when forming an online and digital marketing plan.
• How to implement online and digital marketing strategies.

GDC Development Outcome

D

Topics covered